YourModelPal
Modeling-career CRM — castings, portfolios, agency comms, payouts, travel.
Users & fit
Persona
Working models — fashion, commercial, fit, hand/foot, editorial — agency-signed or freelance. 18–35. Juggling 3–8 castings/week, 2–3 agency communications, travel, payouts. Global but concentrated in NYC/LA/Paris/Milan/London.
Problem
Models coordinate their careers with iCal + WhatsApp + Dropbox + Google Sheets + email. There is no purpose-built CRM. Castings get missed, portfolio versions drift, payouts from international shoots get lost. Agencies keep their own ops; the model is uncoordinated.
Urgency
Post-2023 model-autonomy push (self-booking via IG DM + freelance agencies rising) means more models manage their own ops. OnlyFans-adjacent and direct-booking creators also need a model-specific CRM that isn't built for influencers.
Frequency
Daily — casting confirmations + agency messages + portfolio updates. Project-spike around fashion weeks (Feb/Sept) and holiday catalog season (Sept–Nov).
Figures marked (verify) or (estimated) come from training-data benchmarks; re-verify against live reports before external use.
Market
TAM
$6.8B global modeling industry 2024 (IBISWorld 2024, verify); tool-spend subset extremely thin (<$50M) because no purpose-built incumbent exists
SAM
$120M — global working-model population ~80k full-time (BoF 2024 estimate, verify) at ~$360 ARPU ceiling (estimated)
SOM (3-yr)
$8–$18M ARR in 3 yrs — 20k–40k paying models at $450 ARPU
Revenue model
Subscription — solo-model SaaS. Agency-tier for agencies using it to manage rosters (B2B2C). Optional payments add-on (2% fee on payouts reconciled through platform).
Pricing
Model $29/mo or $279/yr. Agency $99/mo per seat (roster + client CRM). Enterprise agency custom.
ARPU
$240–$360/yr model tier; $900–$1,800/yr agency tier (estimated)
Landscape
Competitors
- Backstage
Casting marketplace, ~5M registered users (verify). Discovery-first, not ops-first.
- Casting Networks
Industry-standard for commercial casting submissions. Dated UX; minimal mobile.
- Model Mayhem
Community/portfolio site; declining relevance post-2020.
- The Dots
UK-based creative-industry network; broader than modeling.
- iCal / WhatsApp / Dropbox / Google Sheets
Default duct-tape stack. Free. Real incumbent for wallet + habit.
Our wedge
First purpose-built career CRM for models — castings, portfolio versions, agency comms, payouts, travel in one. No category competitor exists. Wedge is literally that the category is unbuilt.
Moat
Agency partnerships (B2B2C distribution via agencies comping subscriptions) locks in rosters. Payments-flow integration (once models route earnings through platform, switching means losing payout history).
Sources
Figures marked (verify) or (estimated) come from training-data benchmarks; re-verify against live reports before external use.
Current state
Stage
IdeationM1
Closed alpha — 50 freelance models, casting + portfolio core.
M3
Agency-tier pilots with 3 mid-tier agencies.
M5
Public launch — solo tier + agency tier; 3k models, 12 agencies, ARR ~$1M.
M6
Payments layer GA (Stripe Connect); ARR ~$3M.
CAC
$30–$90 model-tier via IG/TikTok model-creator community; $600–$1,500 agency-tier via sales (estimated)
LTV
$700–$1,800 model (3–5 yr careers); $4k–$12k agency (5+ yr)
Payback
6–14 months
Risk surface
Risks
- Small TAM is the primary risk — category ceiling is real; avoid overfitting to model-only and adapt sideways to actors/dancers later.
- Agency politics — some agencies don't want their models on a roster-neutral platform; distribution resistance.
- Payments-regulation exposure if processing cross-border payouts (PSD2 EU, state money-transmitter US).
- Adult-adjacent modeling (OnlyFans) creates App Store category ambiguity.
- SAG-AFTRA / union rules on commercial modeling vary by jurisdiction — contract-handling risk.
Regulatory
- SAG-AFTRA commercial-modeling contract terms (2023): residuals, usage windows — the CRM must handle these correctly or agencies won't adopt.
- PSD2 (EU) if moving payouts across borders; money-transmitter license requirements US (state-by-state).
- IRS 1099-K reporting thresholds (2024 $5k threshold, 2025 $2.5k, 2026 $600) for US payouts through platform.
- Visa / work-permit tracking for international shoots — informational only; can't provide legal advice.
- GDPR / CCPA on castings-database PII.
Figures marked (verify) or (estimated) come from training-data benchmarks; re-verify against live reports before external use.